They are persuaded and affected identities those proposed by the video "Can't Help Falling in Love." To the notes of Elvis Presley, attention is drawn to the totalizing and peremptory power of ravenous and viral advertising through the act of chewing enacted by the artist. Conscious or unconscious of the influence of advertising and the consumer conditioning that underlies it, we cannot escape its persuasion that generates a change of opinion by means of pure mental content: we cannot help but fall in love with it.